WebPowerPub

As long as you are not sitting in it, traffic is a welcome site to any publisher. But how can you best monetize those wandering online eyes? In this article we look at traffic and focus on how to best find it, keep it, and, most importantly, convert it.

by Author: Commission Junction

Step One – Drive Traffic

You might be a great publisher, but are you a good advertiser? It is important for you to attract quality traffic to your site to help increase conversions that, in turn, increase your revenues. By taking some tips from our advertising partners, you can increase the quantity and quality of your traffic. Check to make sure you are adhering to the best practices to get people to visit your site. Here are some important lessons you can learn from your advertising partners:

• Hide and Seek – Look for new customers on chat rooms, blogs, complementary sites, associations, and groups of people that would be interested in your site.
• Channel Surf – Can you take advantage of e-mail campaigns or traditional online banner ads? Do some research to see if you need a multi-channel approach to driving traffic.
• Cover the Basics – Are you listed on basic search and Web directories? Are you looking beyond Google and Yahoo!? Don’t get tunnel vision. Second- and third-tier search engines are great options to help drive more traffic to your site and can be very cost-effective.
• Search High and Low – Probably the most important way to drive quality traffic is to have a comprehensive search program. Make sure your content is current to enhance your natural search listings. To increase your ranking within the search engines’ natural search rankings, you need to generate as many links to your site as possible. Get some buzz going with press releases, blogs, or a unique set of features that allow people to link to from their sites.
• Click Up Your Heels – Investigate a pay-per-click program to see if it is a viable option.