WebPowerPub

It is easy to just think in terms of the number of potential customers visiting your site, but you should change your thinking and look into the quality of those visitors. We define quality traffic as someone who is genuinely interested in your content or product. Driving people with no connection or excitement to your site wastes everyone’s time and energy. This is why we encourage our publishers to value quality over quantity. So, how can you drive quality consumers?

• Price Comparison Sites – Many online shopping sites, such as PriceRunner, will list product information and pricing for free. Set up product catalogs and feeds with sites like PriceRunner to ensure you are in front of consumers at critical decision-making times.
• Be Specific – Are your key words too broad? Make sure you have investigated all ways for someone to find your products – right down to SKU numbers and product detail. This will help attract customers as they are ready to make a purchase.
• Think Locally – 70% of online households use the internet to search for local services and businesses. Take advantage of the geographical targeting capabilities of the major search engines to create localized campaigns. Increasing the relevancy of your campaign will increase conversions.
• Think Globally – Consider promoting some of the many international programs that are available for US-based publishers. When launching an international campaign, make sure that you take into account spelling variations and different regional search habits. Consider hosting your pages in the country in which you are trying to increase their ranking. Also be sure to have as many local sites from that country linking to your site, which will increase your rank.
• Put into Context – Have you considered contextual search? By having an ad or text link next to and matched with a relevant article or other non search engine-generated content, you can increase the likelihood of receiving higher quality traffic.
• Best Behavior – Behavioral advertising is like a close cousin of contextual search; behavioral advertising is based on a user’s historical behavior on the Web, which helps you focus your ad delivery on your target audience.

Author: Commission Junction