WebPowerPub

While we are not saying you should have “gridlock” on your site, there are some ways for you to make sure visitors stick around awhile to help convert eyeballs to customers. Remember, your goal is to build relationships with your visitors – you want to turn them into lifelong customers. Here are some tips to help you keep your visitors on site:

• Freshen Up – Keep your content and creative fresh. Nothing is worse than a customer thinking “been there, done that” and leaving to find something new. Change is good.
• Make it Special – If possible, create a promotion or contest to not only keep people on the site, but to get them to come back to check results.
• Learn from the Best – Look at the top-ranked pages within your category, as well as other unrelated categories, and try to determine what makes them unique. What do they have that encourages people to visit and remain on their site? Try applying some of those principles to your site.
• Don’t Back Up – One factor that contributes to a lower search ranking in the search engines are users hitting the ‘back’ button after clicking through your search engine listing. The engines realize that your site is relevant for a particular search term; however, this is not a good user experience so as a result, your site ranking goes down. Do what you can to keep people on your site after they first click through.
• Tool Time – Consider adding a unique free tool or “widget” to your site to get visitors to remain on your site, as well as revisiting your site. Encouraging customers to link directly to the “widget” will also increase your natural search ranking.
• Brush Up on Technology – From podcasts to RSS feeds, there are a lot of new ways to keep your customers interested.

Author: Commission Junction