WebPowerPub

Above all, your first and foremost thoughts should be on delivering value to those that come to your site – this will help convert shoppers into consumers. Here are some tips on how to bring the best to your visitors:

• Soft Landing – Build landing pages for each keyword you are targeting instead of directing everyone to the home page. With custom landing pages, consumers are one step closer to making a purchase.
• Solid Foundation – A well-designed site that is easy to navigate is one of your best tools to convert traffic. Also, make content easy to find. Use call-to-action buttons (such as “Buy It Now!”) to cut down on the number of clicks and make sure that the button is placed “above the fold” on the page to increase conversions.
• Show Off – Use Commission Junction’s reporting tools to show offers for best sellers or hot items. Keep successful promotions front and center.
• Give them a Push – Offers, such as free shipping, sometimes give that little extra something a consumer is looking for. Everything from limited time offers to discounts can go a long way.
• Don’t Overreach – Are you offering what you promised? Nothing will turn away a customer like a misleading ad. Make sure your content is relevant to your search terms to give them what they want. Remember, quality is more important than quantity when it comes to traffic.

We hope these tips help you find yourself in “heavy traffic”. No matter whom your audience is, there are always new ways to drive better, higher quality visitors. With just a few changes or additions to your program, we think you will be pleased with the increase of not only the quality of your traffic, but the quantity as well.

Author: Commission Junction