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Previously, bands could only get heard through already established means, such as record stores and MTV. Because of the major costs associated with those channels, new indie bands could not gain recognition. Only indie rock bands on major record labels gained any popularity.

With the rising popularity of MySpace in the mid 2000s, indie bands started gaining momentum and popularity. New bands could add thousands of people as friends, and distribute free mp3s to every single fan connected to them instantly. Suddenly, the playing field for musicians was leveled. Indie bands that had never recorded a full independent album were instantly as popular as major acts who had toured for years.

An excellent example of a MySpace-popularized band is The Arctic Monkeys. The Sheffield band, who built up a substantial fan base through the internet in 2005, saw searches noticeably increase in the weeks leading up to the release of their debut single “I Bet You Look Good On The Dancefloor”, which went on to take the #1 spot in the singles chart the week of 29th October 2005. Since then, Hitwise data reveals that searches on the band had gone into overdrive, increasing by 62% ahead of the release of their debut album, “Whatever People Say I am, That’s What I’m Not”.

New bands should pursue every available avenue for promotion. Many free too

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