App developers all over the globe are aware now of the damaging effect of cognitive load and resulting distractions. Precisely, this is why mobile app UI design across all niches is increasingly embracing the minimalist design principle. Minimalism in the context of mobile UI doesn’t mean a fancy idea but a highly scientific and organised effort to help users engage and interact with a minimum number of visual elements.
There are many ways to implement a minimalist principle in the context of mobile design. Here through the length of this post, we are going to explain a few of the most time tested ways to do so.
- Use more negative space
A clean mobile app UI design that looks least distracting and visually pleasing begins with a lot of vacant or negative space. If the background colour of white or any other background colour is given more space and throughout presence, this will positively help drawing more attention to contents. A lot of white or negative space in between and around the contents will help user attention to settle and engage. No wonder, most of the popular mobile app UI design templates are now predominantly dominated by white space.
- Optimise content for “at a glance” viewing
One of the crucial aspects of the mobile design is to ensure quicker content readability by minimising the friction level. While accessing the content on a smaller mobile screen or on the go users are already restless and impatient to get to the bottom of things. So, to help them get a gist of it, the content must be optimised for “at a glance” viewing. Apart from using consistent typeface, the content body should be divided into small paragraphs with subheadings and sections to give a clue if what’s being talked upon. Use of bullet points for a quick grasp of the takeaway points is equally effective.
- Buttonless navigation
If you look for the mobile UI design trends 2019, buttonless navigation will be an unmistakable one in the list. A complete user interface allowing users to navigate across pages and take actions without buttons is a great minimalist design idea. Are you considering it weird? Wait, you are already familiar with this on Instagram. Just by swiping on the screen you can navigate across stories and contents while using Instagram. This design trend has particular potential in mobile commerce apps allowing buying products more effortlessly.
- Maintain simple colour and contrast
A key app UI design inspiration drawn from the minimalist approach is to maintain a simple colour scheme and contrast throughout the app UI. Too many colours will only increase the cognitive load and have a negative impact on the overall user experience. At the same time, the striking contrast of colours can also be distracting for the users. Apart from these, few minimalistic approaches gained popularity in recent times.
Monochromatic colour scheme with the use of different tints, tones and shades is continuously getting popular in the context of mobile design. While using a predominantly monochromatic colour scheme just by using a variation of hue, contrast and brightness, you can bring in a lot of variation while remaining simple.
As for maintaining the right contrast, the minimalist mobile app design guideline embraces analogous colour scheme to evade striking contrast. The trick is to use the three side by side colours from a colour wheel. This minimises the distracting element of the contrast while bringing in variation. This will also help to create a sense of priority beginning with the boldest colour for the most attention-drawing content and ending with the lighter hue for less essential contents.
Blurring effects is another effective way to introduce minimalist mobile app UI design. The blurring of the background equally gives you the ease of making the foreground prominent and allows the overlaying of layers for different solutions and menu. For incorporating blurring effect, you can use a mobile app UI design tool for optimum result.
- Expressive typography
One of the simplest ways the UI designers can give a boost to the efforts of the app developers is through expressive typography. The first thing they need to do is to reduce the number of fonts to a minimum. Secondly, they need to choose one or two fonts considering the impact with varying size. The style and weight of the font must go well with the design elements offering a crisp and simple look and feel.
- Data Spotlight
Data spotlight is one of the latest mobile app UI design element that helps you prioritising a piece of content or bringing a piece of information in the limelight. This is done contextually by using bright colour and bigger font for content in the middle or in focus. The trick is to grab the user attention at a particular spot by visually optimising the spot.
If you are looking for minimalist app UI design inspiration, you can find several other innovative design trends apart from what we mentioned above. These minimalistic UI design methods just explain how the mobile design is evolving.