Your company needs a new website. But with so many web design companies out there, how do you choose the right one for your business?
This isn’t a decision to be taken lightly. Your website is often the first thing prospective clients and customers see. It offers a glimpse into your business. If your website looks unprofessional, potential leads will assume that your business is unprofessional.
By contrast, an elegant, modern looking website oozes professionalism, high-standards, and impeccable organization. Here is how to choose a web design company this is right for your business and can deliver a high-quality website that appeals to your target audience. For more information, visit NetStride.com
Find a Company That Listens to Your Ideas
You want a company that is going to work with you to create a customized website specific to your company’s needs rather than just employ a template that offers no individuality and won’t get your business to stand out from the crowd.
This means listening to your ideas. You are the one that is actually working in the industry. You know what products sell well and what sets you apart from your competitors. You web designers should listen to these ideas and keep them at the forefront of their minds when they are putting your site together. A company that doesn’t listen or gives you the chance to have a say isn’t going to deliver a top-quality site.
Make Sure Their Website Looks Amazing
A company that can’t develop a strong website for their own brand is hardly likely to be able to develop an awesome site for yours. Your first port of call with any prospective web design company should be their website. Is the design style modern and professional? Is the site responsive and fast? It is easy to use? If the answer to any of these questions is no, continue the hunt.
They Use a Modern CMS
For you to be able to add information and content to your website, your web design company will have to provide you with a content management system (CMS). They should offer a modern platform like WordPress, Drupal, or Magento. Any design company that is still using a static HTML site is stuck in the past.
View Their Portfolio
Looking at a web design company’s portfolio will offer an insight into the standard of their work and should be one of the first places to start. Find out if they have worked with other companies in your industry or a similar industry.
Ask if they have worked with other companies of a similar size. If all their other clients have been small businesses but you need a site to cater for a large multinational, it might be better to go with a company with more experience in designing sites for your purpose and scale.
They Know What Generates Conversions
Simply being able to put together an aesthetically appealing website isn’t enough to drive sales and growth. The website needs to convert leads into clients or customers. A strong website developer will know exactly what features generate action beyond just perusing the website.