Only a few years back, you could be a thriving entrepreneur without the need of a website. And the reason for this was very simple, before the nineties there was no Internet! With the introduction of the Internet, things changed drastically. And nowadays, it is impossible to even reflect of a globally thriving enterprise that does not have an online presence. But what is more vital is the fact, that just the presence of a visually appealing, information rich and well crafted website is not enough to get your company noticed on the internet. It has to be correctly marketed online owing to certain procedures so that it is prominently indexed by search engines. This is the primary reason why SEO or Search Engine Optimization has become such an vital key to Internet business success.
We all know the importance of search engine rankings these days. Therefore, choosing a SEO friendly domain name means that you have started on the right note in the virtual planet. One of the crucial roles in search engine rankings is played by domain names related to keywords that focus on your business and website. It certainly goes a long way in attracting target audience, being paid increased conversions and generating business.
The process of choosing the right domain name needs careful considerations and deliberations, when you are thinking of starting a new website. And this is mainly vital if search engine optimization is going to be the main tool for directing traffic to your website. A SEO friendly domain name is one of the key factors that contribute to the success of the website. Therefore, you have to keep in mind the objective of your website and accordingly choose targeted keywords that you are plotting to use to get top search engine rankings for your site. Inserting the main keywords of your business into the URL is a excellent thought. This is because not only is your website theme kept same throughout but Google, too, looks favorably on it.
Now, let us see what the different factors are that can be adopted to make a SEO friendly domain name.
Keywords in the Domain Name
Keywords play the role of a catalyst in a domain name. Though the keywords themselves do not constitute the entire process of SEO but they certainly contribute in making the entire procedure happen at a much quicker rate.
Stick with the “.com”
The top level domain or TLD remains the most well loved extension for a domain name. A .com domain certainly allows credibility boost. It is the most widely typical extension. Of course, we can’t neglect that there are a lot of thriving websites that end with a “.net”, “.uk”, or a “.biz”, but at the same time a .com extension by far is the most recalled one. If your business happens to be a new one, do you really want your customers to forget all about you just because they recalled to type in a “.com” instead of your “.edu”, and as a result couldn’t go back to your site! But, there are certain exceptions to this rule, mainly if your business is geographically constrained and targets only local customers, in that case a “.au” will work as well.
Shorter and Catchier
It is best to have a domain name that is fleeting and catchy. It is simpler for visitors to recall and remember these. And you certainly don’t want a website that loses out on traffic because the domain name is too long, tough or complicated to remember. Fleeting names can also be typed more straightforwardly. Ensure that your domain name is simple to remember and simple to type.
No Hyphens or Facts
Use of hyphenated or numbered domain names should be avoided. This is because it makes complications. Most often than not such domain names are forgotten straightforwardly, because it can’t be recalled where exactly the hyphen or the number has to be placed. You may end up bringing up the rear your customers to other similar named websites, who do not use a hyphen or a number. And more often than not, hyphenated domain names sound like cheap substitutes of the real thing.
This is when someone simply arrives at a particular website by just typing what they are searching for in their URL bar, and add a “.com” at the end. And a lot of people really do that! Therefore, if you can choose a domain name that has an exact match keyword then you have better chances of receiving traffic. Also these kinds of domain names have better SEO benefits going for them.
Choosing a domain name that is SEO friendly can work wonders for your business by attracting lots of visitors to your website. With a heavy inflow of traffic, there are better chances of increases in conversion. All this certainly contributes in making your business a success.