These days it is rare to find an organization without any online existence and if the entity is a commercial venture, then a website is not a luxury but a necessity for it. Presence in the virtual world matters as people are logging on to the internet not only for information but also for conducting transactions and therefore every enterprise is investing in a viable and effective website. Many developers prefer WordPress for the purpose as advantages of building website with WordPress are numerous with a few of them listed here.
#1. Easy Installation
Setting up a website can be an onerous task for people without any technical proficiency but with this easy to use framework, there are no such issues. A very simple installation process along with guidance provided for web hosting service as well as domain name selection makes it ideal for amateurs. Those opting for other hosting alternatives will also find the framework already available on their control panel. Getting used to the dashboard or the admin panel of the web development system also does not take much time or effort as no programming knowledge is required to operate it for conducting modifications. Once the installation and configuration of the framework is done, a basic website is up and running which can be always refined by choosing an appropriate theme and adding the needful content on it.
#2. Economical Development
The most appealing feature for new business owners or entrepreneurs with limited budget is the completely free of cost nature of the service. One can develop and launch a functional product without spending a single penny in developmental costs and even a high quality product can be fabricated with modest investments, if able professionals are hired. The maintenance expenses are also insignificant as no outside help is needed for most of the tasks like updating content or adding a new functionality. Once a user is conversant with the basic features of the powerful framework, he/she can very easily carry out the modifications and even if outside hlp needs to be hired, the costs involved are not much.
#3. Multiple Customization Options
The purpose behind investing in an online vehicle for your business is to improve its visibility and attract new customers in order to generate higher returns on investment. The website needs to be completely in synchronization with the marketing strategy of the business while creating a positive impact on a visitor with its attractive appearance. Probably one of the biggest advantages of building a website with WordPress is the possibilities that it offers for the purpose in the form of themes to an owner. There are a number of unique themes-free or paid, available with many been developed for specific business verticals which can be fashioned and personalized according to one’s requirements.
#4. Add Functionalities Easily
A website is no longer only a provider of information but enterprises are increasingly using them for conducting business transactions. This makes adding functional extensions necessary and once again there is a beneficial feature called plugins which are available for almost every conceivable functionality like invoicing or customer resource management. Developers have taken full advantage of the free nature of the framework and have designed a large number of plugins covering a wide array of functionalities.There is a very slim chance that one does not find the required plugin for free or at a nominal cost but if so happens, professional help can always be solicited for the purpose.
5. Easy Scalability
One of the factors that govern the choice of the method for website development is the upgradation and expansion capacities of the chosen platform. As the business grows so does the content and the number of pages of the website and with WordPress as the framework all this can be achieved in just a few clicks. The highly scalable design helps in adding any new functionalities or features that may become necessary with the passage of time, without compromising the overall performance of the website. As compared to some other systems where such modifications need considerable time and resources, its flexible structure makes this possible in a short period of time and at reasonable or no costs.
#6. Massive SEO Potential
One of the foremost reasons because of which lot of websites are converting from HTML to WordPress is the enormous Search Engine Optimization capabilities of the platform. Various tools with built-in analytics are provided with the system for the purpose besides the convenient modification process allowing for changing the outlook of the website during promotional campaigns. It is a robust avenue for content marketing as the character of the platform facilitates editing and updating of the content anytime. Editing or generating URLs, titles and meta description is also a very uncomplicated process if an appropriate plugin is installed. All these factors help in improving the visibility of the venture by improving the Search Engine Ranking Page (SERP) position. In addition to this, the fully responsive nature of the website making it multi device compatible and seamless integration of social networks like Facebook, Twitter, Instagram etc. also help in widening the reach of the organization.
#7. Support Community
The popularity of the service is enormous which translates into a thriving community not only contributing towards designing of various functionalities but also in providing help and assistance to other users. A large number of online forums and user groups have formed over the years where many people share their knowledge and experience about the website development system and which users frequent in search of solutions for problems apart from searching for material like tutorials and guides related to different aspects of the program. The community also keeps conducting conferences in different parts of the world which is attended by developers as well as users and where a variety of topics related to WordPress are discussed.
The advantages of building a website with WordPress outnumber the drawbacks, if any of the platform, helping an entrepreneur in creating a high standard online venture with scalable and responsive features designed to generate maximum returns in the shortest possible time.
Linda Waster has been working as an experienced WordPress developer at HireWPGeeks Ltd – Best Platform for Hire WordPress Developer and she handles all projects with her team of expert developers. She is a passionate blogger and loves to share her knowledge with a large community of WordPress.