Often overlooked, local SEO is an important tool for your business. Local SEO aides businesses in attracting local customers through organic search. As Google continues to personalize its SERP, businesses can capitalize by making sure their local SEO connects with where a customer is searching from. Word-of-mouth is great, but sometimes, business needs more to reach local customers.
A recent survey by Brightlocal showed that 88% of customers indicated that they would trust an online business review as much as a personal recommendation. Additionally, Google is known for putting business with high-quantity reviews atop of the Local Map Pack. This definitely produces a lot of engagement to those businesses.
Interested in more statistics surrounding local SEO? BCC Interactive has put together an engaging infographic, showing you 15 reasons why local SEO is more important than ever.